Plant Based Drink
XILK 2nd Gen.
Not Milk, Say Xilk
Client
The PlantEat
Services
Brand Design
Industries
Plant Based Food
The 2nd generation brand design of "XILK" aims to convey a friendly and cheerful image to core consumers through differentiation from the existing 1st generation. With strong color contrast, it captures the attention of potential customers while also elegantly and playfully telling the story of the "vegan" food trend.
Combining strong color contrast, a sturdy slogan contrasting with cute characters, and a typeface selected with universal use in mind, completes the "XILK" brand.
